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Whilst in time Loyalty Law will provide a full range of legal services, initially following the Jackson report, the Law Society being keen to ban referral fees and Tesco/Bank law already well underway (Halifax/Co-op Legal Services), the first part of the Loyalty Law marketing campaign is concentrating exclusively on promoting personal injury services.
Over the years the public have lost loyalty to law firms. Recent surveys in the Gazette confirm that most people do not have any feeling that the person helping them is 'my solicitor'. The family solicitor no longer exists.
In a different sector completely, we have all seen the removal of local services such as greengrocers and butchers as the supermarkets have taken over the supply of local provisions. What has been interesting (and that we can learn from in relation to the provision of legal services) is that over time and when given a reason to do so, the consumer has chosen to return to search out high quality local services.
To build a nationally recognised legal brand providing a quality legal service from smaller firms that rewards clients every time they recommend or use the Loyalty Law service. The reward for the clients will be threefold:
To find out more about the scheme, please download the prospectus. However, please note there are now only a few slots left now, so if you are interested please do contact us urgently. Once the initial 100 slots are taken, we do not envisage opening the scheme again for at least 18 months to ensure the initial members are fully rewarded for their early support.